Frödinflies have been central to the development of the ‘Scandinavian style’ of fly fishing, and fly tying, for decades – it is, simply put, the reason for our existence. And we strive continually to improve across all areas of operations; we come up with original ideas for new ways to fish, utilising the latest technology to develop better products – all with the end goal of making fishing more effective and more enjoyable. If we can’t deliver the right level of excellence one way, we find another way to do it – we never compromise. Through constant innovation we aim to create modern fly fishing classics, designed to last a lifetime.

Everything we do has its source in our love of nature, and for a life spent on the river. With our roots in Scandinavia, and with the world as our playground, we explore the earth and its rivers, our home. Today, ego and greed is destroying that home, and threatening the very future of what we hold most dear. Without sustainable ecosystems, the art of fly fishing is at risk of being lost forever – we need to fight for free-flowing rivers and healthy wild fish stocks! The untamed wilderness needs to remain wild and untamed, and flourish as a natural resource for generations of anglers to come. We at Frödinflies are committed to doing everything within our power to secure the future of wild salmon fishing, and to pass on that legacy to those who come after.